![](https://assets.entrepreneur.com/content/1x1/300/1663268324-Untitled.jpg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Abdallah Abu-Sheikh
Co-founder and CEO, Astra Tech
Latest
Move Over, Super Apps: The MEA Needs Ultra Platforms That Have User Experience At Their Centers
Businesses are jumping from one offering to the next, chasing the idea that they can force their users into a profitable unit economic behavior, which, as a concept, is bound for failure if the fundamentals are flawed in the first place.
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